MEET THE FOUNDER

MEET THE FOUNDER

I’ve been an athlete ever since I could walk. Throughout my life, athletics has opened doors and changed me in ways that few other things could. I played sports competitively in high school and college.  

When I moved to New York City to become a “professional,” I had a difficult time—like many guys do—making the transition from the hyper-athletic lifestyle to a largely sedentary routine.

This change in lifestyle underscored my belief in achieving a work-life balance that put an emphasis on active living. It was this healthy and active approach to professional life that inspired the invention of our North Moore Short and the creation of WOLACO, a lifestyle brand for the modern male athlete.

Now in our third year at WOLACO, we continue to celebrate this lifestyle, especially the guys who live it.

Thanks for checking us out!

Sincerely,
Terry White

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