INNOVATIVE FITNESS APPAREL BRAND WOLACO PUSHES FORWARD
New York Giants starter, Rashad Jennings, signs on as brand ambassador
NEW YORK, NY (JUNE 17, 2015) – WOLACO (Way of Life Athletic Co.) – innovative activewear originally designed to address modern day deficiencies in fitness apparel for urban-dwelling athletes – is excited to announce the launch of next-day shipping via their e-commerce site, www.wola-co.com. Founded by former Harvard lacrosse player Terry White, WOLACO was developed to address the need for a different kind of compression short – one that safely and effortlessly holds phones, keys and other valuables, while not detracting from the wearer’s ability to move freely. Terry hopes his first major product, the North Moore Short, will change the way athletes everywhere approach their workouts. Thus far, the response has been overwhelmingly positive, and the company’s only woe has been keeping up with demand.
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