WOLACO 2015 PRESS KIT

WAY OF LIFE ATHLETIC CO // 2015 PRESS KIT

TABLE OF CONTENTS

  1. Press Release
  2. Brand Deck
  3. Social Media
  4. Brand Videos
  5. Media Coverage

1. PRESS RELEASE

// download full PDF Press Release //

INNOVATIVE FITNESS APPAREL BRAND WOLACO PUSHES FORWARD

New York Giants starter, Rashad Jennings, signs on as brand ambassador 

NEW YORK, NY (JUNE 17, 2015)WOLACO (Way of Life Athletic Co.) – innovative activewear originally designed to address modern day deficiencies in fitness apparel for urban-dwelling athletes – is excited to announce the launch of next-day shipping via their e-commerce site, www.wola-co.com. Founded by former Harvard lacrosse player Terry White, WOLACO was developed to address the need for a different kind of compression short – one that safely and effortlessly holds phones, keys and other valuables, while not detracting from the wearer’s ability to move freely. Terry hopes his first major product, the North Moore Short, will change the way athletes everywhere approach their workouts. Thus far, the response has been overwhelmingly positive, and the company’s only woe has been keeping up with demand.

READ MORE // download full PDF press release //

2. BRAND DECK

// download our 2015 Brand Deck PDF (11.7 MB) //

3. SOCIAL MEDIA

Find us on the following social networks

INSTAGRAM - @wolaco

TWITTER - @WOLACO

FACEBOOK - @WOLACOInc

4. BRAND VIDEOS

WOLACO PROMO - What Makes You Come Alive?

CNBC Power Pitch Interview

WOLACO Kickstarter Video

5. MEDIA COVERAGE

Inside Lacrosse Article - "Harvard Lacrosse Alum Bringing Workout Gear Concept to Life With WOLACO"

Daily Record Article - "Delbarton brothers launch "lifestyle brand"

Swerve Feature - "SWERVE Entrepreneurs: Terry & Alex White, WOLACO"

SUPERCOMPRESSOR - The Hottest Kickstarter Campaigns, 11/7/14

BroBible - Fall Items

Gear Institute - Runners Will Love These Compression Shorts With Pockets 

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