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PASSION & PERFORMANCE FOR THE MODERN MALE ATHLETE

We started with a passion for a lifestyle and a simple solution to a common problem.
Now we make technical apparel for high-performance guys.

ROOTED IN NYC

Founded and headquartered in NYC, we’ve fed off this city’s identity since launching in 2014. The people, the ambition, the hustle, the sense of opportunity.

Born out of a passion for an active lifestyle while living in a city that demands efficiency, every product we make plays a central role in our guy’s life.

For us, it’s all about smart design, quality fabrics, and meticulous attention to the details. 

Designed in NYC. Made in the USA.

THE SHORT THAT CHANGED THE GAME

One fateful evening in TriBeCa, Terry White left his apartment to go for a run with his phone in his hand and his key tucked into his sock. and he thought to himself, there must be a better way.

So he invented the North Moore Short - an athletic compression short with two sweat-proof compressive pockets--to solve this problem.

But in the process, he realized there was a greater problem for active guys like himself. There were sports-specific brands and athleisure brands, but there was no performance brand that was making gear for guys like him.

And so, Way of Life Athletic Co. was born. A performance apparel brand rooted in passion, purpose, and human wellness. Built for high-performance guys with a thirst for active living.

ROOTED IN NYC

Founded and headquartered in NYC, we’ve fed off this city’s identity since launching in 2014.
The people, the ambition, the hustle, the sense of opportunity.

Born out of a passion for an active lifestyle while living in a city that demands efficiency, every product we make plays a central role in our guy’s life.

For us, it’s all about smart design, quality fabrics, and meticulous attention to the details. 

Designed in NYC. Made in the USA.

THE SHORT THAT CHANGED THE GAME

One fateful evening in TriBeCa, Terry White left his apartment to go for a run with his phone in his hand and his key tucked into his sock. and he thought to himself, there must be a better way.

So he invented the North Moore Short - an athletic compression short with two sweat-proof compressive pockets--to solve this problem.

But in the process, he realized there was a greater problem for active guys like himself. There were sports-specific brands and athleisure brands, but there was no performance brand that was making gear for guys like him.

And so, Way of Life Athletic Co. was born. A performance apparel brand rooted in passion, purpose, and human wellness. Built for high-performance guys with a thirst for active living.