At WOLACO, we aspire to make great clothing. With Way Of Life, we tell the stories of the athletes who wear it. The places they run, the people they meet, the work-outs they do—all of the things that humanize what otherwise would be just compression shorts with pockets.
Here, we cast a journalistic eye on our guy and explore what it really is that drives him. Because we like to think pursuing an active lifestyle is more than a primal grunt and a sweaty dri-fit. And because we think our guy is more than what he eats for breakfast on Wednesdays and how many calories he burns in a spinning class.
Really--we want to know why he does it every day.