A WAY OF LIFE
At WOLACO, we aspire to make great clothing. With Way Of Life, we tell the stories of the athletes who wear it. The places they run, the people they meet, the work-outs they do—all of the things that humanize what otherwise would be just compression shorts with pockets.
Here, we cast a journalistic eye on our guy and explore what it really is that drives him. Because we like to think pursuing an active lifestyle is more than a primal grunt and a sweaty dri-fit. And because we think our guy is more than what he eats for breakfast on Wednesdays and how many calories he burns in a spinning class.
Really--we want to know why he does it every day.